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Fact: Knowing how to sell to the parents of the bride and groom is vital to generating ore booked weddings in 2020.  Why? According to TheKnot.com, the parents of each engaged couple typically pay two-thirds of the cost of a wedding. Specifically, the bride’s parents pay on average $12,000 while the groom’s parents will pay $7,000.

SELLING TO THE PARENTS OF THE BRIDE AND GROOM